![]() ![]() But why? Why are third party cookies being picked on? In our research, the decline can be boiled down to three major factors: societal, technical, and legislative. There’s no way to sugar-coat it, third-party cookies have been slowly dying for years, and recently, it seems like this decline has been increasing rapidly. While this practice might seem commonplace today, many people find the use of their personal data for advertising to be an invasion of their privacy. I’m sure many of us have noticed if you visit websites with a similar theme (surfing for example) you’ll tend to see a higher percentage of surfing-related ads. However, these cookies are placed on your computer by advertisers and are used to track your browsing history from one site to the next with the end goal of finding out what your interests are and using this information to serve you targeted ads. A third-party cookie is essentially the same as a first-party cookie in that it is a text file used to store information. These cookies are generally considered “helpful” and as such are currently not under threat of disappearing any time soon.īut another type of cookie exists that sometimes blurs the line between helpful and invasive – the third-party cookie. However, not all cookies are the same and an important distinction should be made here.įirst-party cookies are placed on your computer by the website itself for the purpose of providing enhanced user experience (as I described above). ![]() This information allows websites to deliver tailored content to their visitors, remember login credentials, set language preferences and a wide range of other functions that generally enhance the overall user experience. ![]() This file stores information about your activity on the site, such as page views, login credentials, and purchases, as well as any additional information you voluntarily give the website like your email or postal address. At a basic level, a cookie is a small text file placed by a website on your computer when you visit. What is a cookie?īefore we get into the death of the cookie, we should talk about what a cookie actually is. In this article, we will discuss the technical, societal, and legislative factors that are leading to the decline of third-party tracking cookies and what we, as marketers can do about it. In recent years we’ve seen a trend toward increasing privacy and reducing the ability for marketers to use cookies for website visitor tracking, ad retargeting, content personalization, etc. For years, the amount of data marketers have been able to gather using cookies has been shrinking. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |